I had discussed in The Lipstick label that my preferred lipstick is the Elizabeth Arden (EA) exceptional Lipstick in Breathless (#17), which was sadly discontinued.  In the comments of that post, the fantabulous fivezero informed me that EA still had the shade Breathless in their repertoire, but in a new formula called beautiful color Moisturizing Lipstick (renumbered as #31).  I was very excited!  I discussed this to my co-worker and it turned out she had received an EA gwp which included Breathless that  she didn’t want.  She was planning on giving it to her mother, but instead she gave it to ME (sorry, mama).  So I chose to do a comparison of the 2 Breathlesses… (what’s the proper plural for that?)

The original Breathless is a slightly warm toned MLBB shade in a hydrating cream formula.  It’s very comfortable on the lips yet manages to last a amazing amount of time on my lips (~4 hours).  I wear this shade whenever I want to look polished and put together.

When I first learned of the possibility of a reincarnated Breathless lipstick, I was momentarily taken back by the new packaging – this gold nightmare:

Yikes, EA is shoving Red Door down our  throats!

Thankfully, the gwp version of the Beautiful color Moisturizing Lipstick is in a basic black plastic tube, phew!  The original Exceptional Lipsticks were in a squared off durable plastic casing with EA’s name etched into a golden band around the middle portion.  A bit old lady-ish, but at least it wasn’t gaudy like the gold tubes are now.

Upon opening the Breathless #31 and comparing it to the original Breathless #17, I could tell that the shades are  not identical:

#31 has a slightly pinker tone whereas #17 has a tinge of coral.  It was challenging to capture the nuanced colour difference (and in fact, some of my photos made it appear that #31 was warmer than #17 which is not the case in real life at all).  Perhaps the swatches can show the difference better:

#17 is certainly warmer toned, which I really liked about this MLBB shade. Regardless, #31 is a very close match, I used the eyedropper tool in my photo editor program to isolate the main colours of the 2 lipstick swatches to show the differences – in some cases it’s simpler to see the colours against a solid white background:

I also put the new formula to a wear test.  Application-wise, I found the Beautiful color Moisturizing Lipstick to be slightly much more moisturizing (as suggested by its name) but not as long long lasting as the Exceptional Lipstick (a common trade-off between moisture vs wearing time).  A positive aspect of the new formula is that the lipstick smells a lot better than the original, which had a synthetic “lipstick-y” smell that I disliked.

The exceptional Lipsticks contained 4g of product, were made in the US, and cost $24.50, whereas the beautiful color Moisturizing Lipsticks include only 3.5g, are made in Canada (I double checked that the gwp vs regular tube are the same – they are) and now costs $32.00!  I’m undecided if I would ever purchase the new Breathless #31, because I still have the original #17 and now a full tube of the gwp of the #31.  It might be a fun project for me to try to dupe the #17 from MAC or even a drugstore brand!

Do you have any preferred products that have been discontinued – have you tried to find replacements for them?

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